bia gaidys ✶ brand strategy & design

client

Umore


what was done

Brand Personality

Verbal Identity

Visual Identity

Digital Materials

Printed Materials

Launch Strategy

Content Strategy

Content Design

Campaign Key Visuals

Marketing, Branding &

Design Coordination

for Social Media


date

November 2020

to December 2022

PT ✶ Projeto de criação e gestão da identidade visual e verbal da Umore, uma marca de tricot jovem e cool.


Atuei ativamente na estratégia de lançamento digital da marca, em abril de 2021, e liderei a consolidação do seu posicionamento e identidade, construindo sua imagem e reputação por meio de uma presença digital consistente e coerente até dezembro de 2022.




EN ✶ Project focused on the creation and management of the visual and verbal identity of Umore, a young and cool knitwear brand.


I played an active role in the brand’s digital launch strategy in April 2021 and led the consolidation of its positioning and identity, building a strong image and reputation through a consistent and cohesive digital presence until December 2022.

SOCIAL MEDIA


Instagram content and visuals for Umore, reinforcing its brand message, positioning, and identity

UMORE X LELÊ BURNIER


Key visual and content strategy & design for the Umore × Lelê Burnier collab

DAILIES COLLECTION


Key visual, tagline and content design for the the Dailies collection

BR COLORS COLLECTION


Key visual and content design for the BR Colors collection

UMOREVERSE COLLECTION


Key visual and content strategy & design for the BR Colors collection