client

Monarxx

what was done

Visual Identity

date

June 2021

PT ✶ Projeto de identidade visual desenvolvido para a Monarxx, uma empresa de NY que desenvolveu a primeira plataforma online de reviews para descobrir e comparar produtos de saúde feminina. O desafio do projeto foi criar uma identidade visual que fosse capaz de comunicar a marca como inovadora, disruptiva, forte e inesperada para uma ampla audiência de meninas e mulheres (cromossomo xx feminino) de todas as idades e classes sociais.

EN ✶ Visual identity project developed for Monarxx, a NY based company that developed the first online platform that provides trusted reviews for users to discover and compare women’s health products (from their first period to menopause and everything in between). The project's challenge was to create a logo and visual identity that was able to communicate how innovative, disruptive, bold, strong and unexpected Monarxx is for a wide audience of girls and women (female xx chromosome) of all ages and social classes.